As a brand, Lenovo needs to address challenges millenial generation who grew up with the presence of advanced technologies, such as smartphones and tablets.
Therefore, Lenovo program READY GO! Youth Festival brought young people who are developing businesses and communities in the areas of social and education with the support of technology.
In addition to the tactical, the social entrepreneur is also to be prosecuted for technological literacy (tech-savvy).
As presented Francisca Maya, Marketing Communications Head Lenovo Indonesia at the last session Lenovo READY TO GO! Youth Festival, Friday (08/19/2016) yesterday. According to him, technological literacy can encourage good business insight.
To that end, here was a process of adaptation occurs, in which an idea potential transitions into something tangible from operations to innovation. "That's where technology plays a role in it," said Francisca.
"Now, there are approximately 2.4 billion users of technology, and there are 2.5 billion of data are created every day. There are 50 billion devices connected to each other, it's become a trend that we can not escape," he said.
"It used to just be a technology support for the optimization, managibility, cost, now could be a business that requires speed and flexibility," he added.
User knowledge of the technology can improve productivity and make everyone around hardware and software trends in the present.
"It is now pitch-develop with advanced, such as Lenovo with variants of a product that supports, such as PCs, tablets, laptops to smartphones," said Fransisca.
The finalists Inspiration Hunt Lenovo READY TO GO! Youth Festival was expected to participate productively use technology devices with different functionalities for each purpose.
Therefore, Lenovo hopes that the inspiration of this young could create new innovations in business that long and never stop innovating, keep improving in their daily life with the support of technology.
No comments:
Post a Comment